Joel Willans is the Creative Director at Ink Tank Media, a best-selling author and creator of the social media sensation, Very Finnish Problems. As a pioneer of content marketing in Finland, he’s crafted content strategies for organisations as diverse as Nokia, Microsoft, Moomin Characters, YLE, Rovio, F-Secure, Supercell, L'Oreal, Sports Tracker and the European Parliament, reaching tens of millions of people worldwide.
His prize-winning fiction has been broadcast on BBC radio and published in countless magazines and anthologies worldwide. In 2013, his debut short story collection was published in the UK. His second book, the bestseller, 101 Very Finnish Problems: A Foreigner's Guide to Surviving Finland, was published by Gummerus in June, 2017. The sequel More Finnish Problems: An Even More Essential Guide was published a year later.