Creative Director, founder of Very Finnish Problems, Ink Tank Media Oy
Joel Willans is the Creative Director at Ink Tank Media, a best-selling author and creator of the social media sensation, Very Finnish Problems. As a pioneer of content marketing in Finland, he’s crafted content strategies for organisations as diverse as Nokia, Microsoft, Moomin Characters, YLE, Rovio, F-Secure, Supercell, L'Oreal, Sports Tracker and the European Parliament, reaching tens of millions of people worldwide.
His prize-winning fiction has been broadcast on BBC radio and … lue lisääpublished in countless magazines and anthologies worldwide. In 2013, his debut short story collection was published in the UK. His second book, the bestseller, 101 Very Finnish Problems: A Foreigner's Guide to Surviving Finland, was published by Gummerus in June, 2017. The sequel More Finnish Problems: An Even More Essential Guide was published a year later.